From 5 June 2025 - 4 Jan 2026, The British Music Experience is hosting a temporary exhibition looking at the legendary Live Aid concert 40 years later through some of the personal archive of organiser Bob Geldof. The Museum’s merch store will be selling limited original, official Band Aid and Live Aid merchandise after 40 years locked in a storage time capsule with profits going to the Band Aid Trust.

Located in Liverpool's famous Cunard building and delivers a fantastic experience, no matter what age you are or what type of music you are into!

The British Music Experience will take you on a journey through costumes, instruments, performances and memorabilia from the Beatles, The Rolling Stones and Freddie Mercury to the Spice Girls, Amy Winehouse and Adele. The Museum includes galleries, interactive zones, audio visual experiences and hologram performances. 

Gibson Interactive Studio 

This fully interactive part of the British Music Experience gives you the chance to learn and play on a whole range of amazing instruments.

Gibson and Epiphone guitars have had a huge influence on British pop music, helping to shape the sound of a nation! Here you'll find electric, acoustic and bass guitars, including Les Pauls, SGs and 335s as well as Roland drums, synthesisers and keyboards!

Regardless of your age or ability, the Gibson zone allows you to learn songs through video lessons. 

​Dance the Decades 

Suitable for all ages, the Dance the Decades Experience brings together 70 years and 12 iconic dance styles in one spacious booth. A virtual teacher is on hand to teach you all the moves that ruled the dance floors of the past and then you can strut your stuff and try it out for yourself.

For the real extroverts, who love to show off their skill, there is a handy phone holder, so you can film yourself tearing it up.

Vocal Booth

Get your voice studio ready in the professional vocal booth, with a selection of songs from over twenty British genres as a professional vocal coach guides you in a range of techniques to get the best out of your voice. 

You can even record your performance on your phone. 

Star Café & Merch Store

The Star Cafe offers a delicious selection of Illy Coffee, specialist teas, cold drinks and snacks. 

The Merch Store is open daily and sells a range of band t-shirts, books, vinyl and memorabilia, with items from all our temporary exhibitions past and present. 

Please Note:

• Tickets are sent by email within minutes of booking

• Gate-ready e-ticket, simply scan on your mobile

Your ticket includes:

• Gibson Interactive Studio
• Dance The Decades
• 8 Time Zone Galleries
• A fantastic rotation of special limited time exhibitions

Important Information

• Last admission is 4.15pm
• Under 5's receive free entrance.
• Kids go free based on 1 free child per paying adult. 
• Please bring and wear a face covering.
• Picniq accept all debit cards, Maestro, Visa and Mastercard as methods of payment. There is no credit card charge or booking fee.
• Any bags will be searched on entry.
• There are no baggage storage facilities at present.
• Card and Contactless transactions only at the shop and cafe.
• When you buy online, please print off your email confirmation and e-tickets and present this upon arrival.
• Online bookings are limited to a maximum of 12 visitors.
• Tickets purchased through Picniq are not refundable or changeable.
• Terms and conditions apply.

Picniq Ltd acts as agent for all tickets / bookings on behalf the of the supplier/principle('the attraction'). Picniq booking terms click here

Map & Directions

Click to activate map

Directions

Directions

The British Music Experience is based in the Cunard Building, Pier Head, Liverpool Waterfront. The main entrance is located on Canada Boulevard, on the river side of the building, opposite the Mersey Ferry terminal.

Nearest National Rail - Liverpool Lime Street.

Parking - 10% discount at Q Park - please use code LIVBME. https://www.q-park.co.uk/en-gb/cities/liverpool/liverpool-one/

Opening Times

January and March

• Wednesday to Sunday from 10am

February

• Tuesday to Sunday from 10am

Last entry is at 4.15pm.  Recommended visit time is 90 minutes.

Star Café & Bar closes 4.30pm.

Booking Terms